ADG
INFO:
These are a collection of 3D concept renders for various wines and spirits designed by ADG. Mockups are used to quickly pitch & iterate potential designs to give clients more freedom to fine-tune their products. Prototyping various layouts, materials, & bottle styles in 3D provides more a more accurate & cost-effective way to visualize results. My task is to replicate final production quality using CGI, giving clients a more dynamic alternative for exploring design options.
TOOLS:
Cinema 4D
Photoshop
Illustrator

All projects begin with bottle modeling. Many times a client will request custom geometry for their glass, which could have a dramatic impact on the overall look & feel of the label. To guarantee accurate results, everything is simulated within the 3D software and presented to the client in a photo-realistic fashion.
This strategic approach not only enhances the aesthetic exploration of potential labels but also proves to be a time and cost-efficient solution. By seamlessly integrating virtual prototyping into our workflow, we enable our clients to expedite the design iteration process, swiftly evaluate various options, and make informed decisions without the need for resource-intensive physical prototypes.


(Left) Tycoon Vodka / 750ml, 80 Proof, 40% ABV
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(Right) Scattered Peaks / Cabernet Sauvignon, Napa Valley
(Left) Scattered Peaks / Cabernet Sauvignon, Napa Valley
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(Right) Gator Bite / Rum Liquor, 15% ABV




(Left) Avalon / Cabernet Sauvignon, Napa Valley
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(Right) Avalon / Pinot Noir, Napa Valley
(Left) Knotty Vines / Red Blend, Napa Valley
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(Right) Avalon / Red Blend, Napa Valley

