ADG

INFO:

This collection features 3D concept renders developed for a range of wines and spirits designed by ADG. These mockups serve as a rapid prototyping tool, enabling efficient pitching and iteration while giving clients greater flexibility to refine their product designs.

By exploring various layouts, materials, labeling systems, and bottle forms in a 3D environment, we are able to deliver a more accurate and cost-effective visualization of potential outcomes prior to production. My role is to achieve production-level realism through CGI, providing clients with a dynamic and versatile platform for evaluating and evolving their design options.

All projects begin with bottle modeling. Many times a client will request custom geometry for their glass, which could have a dramatic impact on the overall look & feel of the label. To guarantee accurate results, everything is simulated within the 3D software and presented to the client in a photo-realistic fashion.

This strategic approach not only enhances the aesthetic exploration of potential labels but also proves to be a time and cost-efficient solution. By seamlessly integrating virtual prototyping into our workflow, we enable our clients to expedite the design iteration process, swiftly evaluate various options, and make informed decisions without the need for resource-intensive physical prototypes.